The Importance of Women Customers in the Indian Banking Industry The Indian banking industry has witnessed a remarkable transformation in the past few decades, with the introduction of new products, services, technologies and regulations. However, one aspect that remains largely untapped is the potential of women customers, who constitute nearly half of the country's population and a significant segment of the workforce. According to a report by McKinsey Global Institute, advancing women's equality in India could add $770 billion to the country's GDP by 2025. However, women face several barriers to economic participation and empowerment, such as lack of access to education, health care, finance and social protection. These barriers also limit their ability to use banking services and benefit from financial inclusion. According to the World Bank's Global Findex Database 2017, only 77% of Indian women have an account at a financial institution or with a mobile money provi...