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Why Women Customers Are the Future of Indian Banking

For decades, women were seen as secondary participants in financial decisions. Not anymore. Today, women are driving a quiet revolution in the Indian banking sector—not just as account holders, but as investors, entrepreneurs, and key decision-makers. For banks, this isn’t just a demographic trend—it’s a business imperative. In an evolving economy like India, understanding the needs of women customers and serving them proactively could determine which banks lead and which lag. The Shifting Landscape: Women and Financial Power India’s female labor force is growing. More women are entering the workforce, starting businesses, inheriting wealth, and making independent investment choices. Here are some key stats: According to RBI data, women account for 28% of all deposit accounts in India—and that number is steadily rising. Female participation in mutual funds and SIPs has doubled over the last 5 years. Government schemes like Sukanya Samriddhi, Stand-Up India, and Mahila Samman Savings Ce...